Marketing is what you do when your product is no good.
— Edwin Land
In Fireworks, “Buy One Get One FREE” is always a scam. If you double the normal price of an item, and then say it’s on sale “Buy One Get One FREE”, then there’s nothing free about it. What you have done is to force people to pay for two of every item, even if they only wanted one.
The sad part is, free is a powerful word in marketing, and can make otherwise intelligent people turn their brain off.
For years, I refused to participate in the “Buy One Get One FREE” scam. Instead, I priced my inventory at less than half of what my competitors were selling their items for.
Here’s the conversation I had with otherwise intelligent people 10 times a day.
Them: Are your Fireworks “Buy One Get One FREE”?
Me: No, but our prices are less than half of what you would pay for the same item if it was “Buy One Get One FREE”.
Them: I want to buy the “Big Boom” artillery pack, but Sky Phantom gives you a free one when you buy one.
Me: They sell “Big Boom” artillery pack “Buy One Get One FREE” for $199.99, so you get two of them for $199.99. I sell the same “Big Boom” artillery pack for $89.95. If you buy two of them from me, it would only cost you $180. You actually save $20 if you buy them from me.
Them: But yours aren’t “Buy One Get One FREE”.
Me: Even though they say that they’re “Buy One Get One FREE”, it actually costs you MORE money to get them from Sky Phantom.
Them: But theirs are “Buy One Get One FREE”!
They would then leave my store to go and pay more money for the exact same items somewhere else. I would get agitated, briefly rant about the educational system and “New Math”, and then make myself a cocktail so I could forget what just happened.
After a few years, in order to save my sanity and my liver, I gave up and priced everything in my store “Buy One Get One FREE”. I make sure that my prices are still lower than my competitors, and we NEVER force you to pay for two items if you only wanted one. We let you Mix and Match any items priced the same or we offer half off on any item if you only want one, with no limits or “coupons” required. I still feel dirty, but I don’t have as many hangovers.
Buy One Get One Free is a scam. If you don’t need or want two of an item, you shouldn’t have to buy two of them.